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Top Story
Brunswick to close Trophy plant
- 11/14/2008
LAKE FOREST, Ill. – Marine industry giant Brunswick Corp. (NYSE: BC) will transfer production of Trophy offshore fishing boats made at its plant in Cumberland, Md., to another Brunswick facility in Ashland City, Tenn., ceasing production at the Cumberland manufacturing facility by the end of 2008 and eliminating approximately 115 production and support positions, the company reported in a statement yesterday. More...
MarineMax same-store sales decline 45 percent
- 11/11/2008
CLEARWATER, Fla. – MarineMax, Inc. (NYSE: HZO), the nation’s largest recreational boat retailer, announced today in its fiscal 2008 financial results that the company lost $134.3 million on year-over-year revenues that fell by nearly 30 percent. More...
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Web Exclusives
Inside Brunswick, Part Five
- 07/01/2008
In this, the fifth and final section of the interview, Brunswick's CEO discusses how the industry is handling itself in a down market, the impact of the downturn on Brunswick’s Dealer Advantage program, and the company’s plans to add new products and services to the program.
Strategic Planning Resources
- 06/25/2008
Here’s a list of 12 books and five Web sites for those considering creating their own strategic plan.
Inside Brunswick, Part Four
- 06/24/2008
In the fourth installment of this five-part series, Brunswick CEO Dusty McCoy talks about selling the Baja line to Fountain Powerboats, Attwood’s place in the marine market and product integration.
Inside Brunswick, Part Three
- 06/17/2008
For this segment, McCoy discusses transferring corporate vision and goals to individual companies within Brunswick, the extent to which volume is a challenge for the boating industry and whether the saltwater brand acquisitions were a mistake.
Inside Brunswick, Part Two
- 06/11/2008
In this installment, Brunswick CEO Dusty McCoy takes on the company's "white space" strategy, the evolution of consumer demographics and cyclical vs. structural market changes.
Inside Brunswick
- 06/03/2008
In a two-hour interview, Dusty McCoy shares his strategies for creating a more profitable company, offers his perspective on the industry’s current challenges, reflects on Brunswick’s past and sets the record straight regarding industry rumors.
eProfitability White Paper
- 03/20/2008
Pre-Owned White Paper
- 03/20/2008
Pat Mackey Interview Transcript
- 02/29/2008
The full transcript of Boating Industry's exclusive interview with Mercury President Pat Mackey from the March 2008 issue.
Embracing Innovation
- 01/30/2008
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